Why coffee shops use The Jungle
Increase foot traffic
increase in pop-up coffee shop sales
Increase order value
hyper-local algorithm reach
Introduction
A local coffee shop has been serving delicious coffee and creating a warm community atmosphere for several years. To expand their customer base and increase foot traffic, they decide to invest in a professionally produced commercial that showcases their unique offerings and evokes a sense of coziness and indulgence.
Objective
The commercial should motivate viewers to visit the local coffee shop and enjoy its products and services. It should highlight the coffee shop's unique value proposition, enticing potential customers with the promise of a delightful coffee experience. To expand their customer base and increase foot traffic, they decide to invest in a professionally produced commercial that showcases their unique offerings and evokes a sense of coziness and indulgence.
Utilizing Script-to-Screen-Experience
Saving Time in Pre-Production Planning & Script Design
During this meeting, the coffee shop's owners and marketing team discuss their brand values, target audience, and the key message they want to convey through the commercial. They also provide information about their menu, signature drinks, and the ambiance of their establishment. Based on the consultation, the script highlights the friendly baristas, the meticulously brewed coffee, and the cozy environment that encourages customers to unwind and savor the experience.
On-Location Production Real-Time Communication
Real-time communication can happen whenever, wherever, which was a feature that made a lot of difference for on-location shooting, especially when some of the team cannot attend the entire day of shooting.
Production
On the scheduled shoot day, our team arrived with our professional crew, including a director, cinematographer, lighting technicians, and sound engineers. They set up cameras, lighting, and sound equipment, capturing stunning visuals that showcase the coffee-making process, the latte art, and the warm interactions between baristas and customers.
Real-Time Behind The Scenes
Never been on set, but your curiosity has always led you to wonder what goes on behind the scenes. Perhaps your Social Media team is in search of fresh content to share. Regardless of the situation, the Script-to-Screen-Experience is here to cater to your needs. Whether you want to stay updated or enhance your social media presence, we have got you covered.
Being on set at this local coffee shop was super special to one of our partners (Andrew) as he has always dreamt of owning a coffee shop. Our BTS footage using our VHS camcorder made for a very cool, and authentic old-school look that made for some great content.
Post-Production
Following the shoot, we employed our cutting-edge editing techniques, added captivating music, and applied color grading to create a visually appealing and emotionally engaging commercial.
Benefits That Keep Giving
By utilizing the Script-to-Screen-Experience, YellowBelly achieved some very impressive results.
21%
increase in sales
254k
impressions
109%
increase in return on ad spend
Conclusion
By leveraging the Script-to-Screen Experience, the local coffee shop was able to successfully creates a compelling commercial that effectively communicates its brand values and unique offerings. This collaboration enables the local coffee shop to enhance its marketing efforts, increase brand awareness, and attract a larger customer base, ultimately driving growth and success for the business.
